For anyone contemplating attending a Comic Con, I would definitely recommend doing it the way I did. Renting a table meant that all the interesting characters paraded past me, instead of me having to traipse around the whole complex looking at all the great costumes.
Here's my favorite for originality:
Second, we prepared flyers that walked through all that was published and what we planned to finish in the coming year. The were remarkably hard to give away. Bookmarks, on the other hand, practically flew off the table.
Third, after the first day, we put out a candy dish with chocolate to get people to stop and talk with us. Again, these were remarkably hard to give away. Everyone who did stop to get one had to ask permission first, and there were not as many of these as one would suppose. I'm not sure what the answer is, but hopefully we can figure it out.
Lessons learned!